Sears Model 54
Winchester Repeating Arms Company · Rifle · Discontinued · 1965
Also known as: Sears 54, Sears Roebuck Model 54, Ted Williams Model 54
Overview
The Sears Model 54 is an American lever-action rifle chambered in .30-30 Winchester, produced by Winchester for retailer Sears, Roebuck and Co. and sold under the Sears house brand. Mechanically a post-1964 Winchester Model 94 carbine, it feeds from a tubular magazine beneath a 20-inch barrel, uses an exposed hammer with a half-cock safety, and was distinguished from the standard Model 94 by a receiver drilled and tapped on the left side for scope mounting.
Specifications
| Weight (empty) | 2950 g (104.1 oz) |
| Overall Length | 965 mm (37.99") |
| Barrel Length | 508 mm (20.00") |
| Action Type | Lever Action |
| Firing Mechanism | Hammer Fired |
| Trigger Type | Single Action |
| Magazine Capacity | 6 rounds |
| Magazine Type | Tubular |
| Muzzle Velocity | 740 m/s (2428 fps) |
| Muzzle Energy | 2663 J (1964 ft·lbf) |
| Effective Range | 150 m (164 yd) |
| Barrel Rifling | Right Hand |
| Rifling Twist | 305 mm (12.01") |
| Number of Grooves | 6 |
| Frame Material | Steel |
| Barrel Material | Steel |
| Stock Material | Wood |
| Finish | Blued |
Calibers
- .30-30 Winchester · primary — also known as .30-30 Win, .30 WCF
Features
- Firing modes: Repeating
- Feed systems: Tubular Magazine
- Safety mechanisms: Half Cock Hammer
- Features: Exposed Hammer, Side Loading Gate, Barrel Band, Drilled And Tapped Receiver
Production
Production years: 1965-1973
Manufactured by Winchester under contract for Sears; based on the Winchester Model 94 carbine.
Origin
Country of origin: United States
Designer: John M. Browning
Discontinued: 1973
Notes
A store-brand rebadge of the Winchester Model 94 carbine sold through Sears retail channels. Distinguishing features include four threaded scope-mount holes on the left of the receiver, a barrel band, and a fixed front sight.
Background
Through the mid-20th century, large American retailers such as Sears, Roebuck and Co. sold firearms under house brand names made by major manufacturers. The Model 54 let Sears offer the iconic Winchester Model 94 lever gun at a department-store price point, making the classic .30-30 deer rifle widely accessible to hunters who shopped the Sears catalog.